Yahoo Doesn't Care What Websites You Go To.

After searching for something on Google, do you ever get an ad that strangely appeals to you?  Ever wonder why the Internet knows you so well? It’s probably because the scheming, evil-geniuses at Google have begun to track your websites.  This is done by cookies; not a home-baked piece of goodness, but a way to store browser information about each Internet user.  It can track what you click on, what sites you visit and other information you don’t want anyone knowing. However, it isn’t the end of the world as you know it.  Yahoo (yes, that old search engine nobody uses anymore) has begun to support the “Do Not Track” privacy header.  This means you can tell Yahoo to stay out of your business, and just do its job.  A possible attempt to win back long lost users? Maybe.  No matter what the reason, web browsing citizens support this privacy, working on all web browsers except Google Chrome.  Many advertisers say they will respect the banner, not tracking users who activate it.  However there are others who will not respect it.  This means that no matter what you do on the Internet, someone will watch you do it.  In the future, more and more functions may appear to protect your surfing.  No matter what developments come to fruition, you might want to be careful what websites you visit.    

For more information, visit Wired.

Picture found here.